I worked alongside Coca-Cola to concept eye-catching visuals for their Times Square Billboard in NYC.
New Year’s Eve 2022
3D
Coke City
These boards are at the center of Times Square and are seen by 400,000+ people a day.
Dreamworld
We ended up on Gordon Ramsey’s and Noah Beck’s Instagram.
Each concept was carefully crafted and collaborated with Coca-Cola’s in house creative team. Our goal was to stand out in a sea of loud and distracting advertisements by using forced perspective, experiential design tricks, and an overall feeling of happiness, brought to you by Coke.
