Chipotle raises their livestock without harmful additives
and believes that better food comes from a better life for the animal.

GOLD.

Chipotle packaging will temporarily switch from silver to gold to represent class and status amidst the campaign release and the talk of quality sourcing.

 

 FENDI x CHIPOTLE

We’ll collaborate with Fendi to create an exclusive vegan bag line, donating a percentage of profits to the US Department of Agriculture to better the agriculture industry and lead the way to a cruelty-free market.

 

The Chipotle Experience: “Burritos in the Bahamas”

We’ll run sweepstakes where customers can win a trip to the infamous pig island in Exuma, Bahamas.
Chipotle only has to worry about shuttling people to the island. The pigs are natives.

 

Art Direction:
Miles Neto

Copywriting:
Annie Chaale